Case Study
“CRUSHED PILLS A DEATH RISK”
Award winning media campaign
How did this little blue book create so much press interest?
Day of Radio Interviews
Coverage on over 250 UK stations…. including Radio 4 Today programme, Radio 4 News, Radio 5 Live all day, LBC, Heart, BBC Scotland, BBC Wales and many, many more
Massive TV coverage
9 hits on GMTV, 9 hits on BBC Breakfast, BBC1 Lunchtime News, Channel 4 News at Noon, 3 hits on Five News
NATIONAL PRESS
The Sun
Daily Telegraph
The Guardian
Daily Express
Daily Mail
= 6 million readers ++
WEB COVERAGE
est 5 million hits
PROFESSIONAL PRESS
Pharmaceutical Journal
Chemist & Druggist
Pharmacy Magazine
Training Matters
Prescriber